Same Task as before, BUT now you only need to consider "TRUST":
order the most influencing characteristics that make you trust a website
Beyond Renting Abroad
This thesis studies the most sought-after characteristics that Students need when Looking for accommodation
All this data will help us understand what
Rental Platforms should provide !
Order of from 1st to 9th: from the most to the least dominant characteristic that an Online Rental
Platform needs to have for you to use it
Quality and Price are not important in this context. Imagine you have seen (and like) the same apartment on two different websites at the same price, what characteristics make you choose one website over the other?
Data Privacy
Security of
Payment
Navigation &
Presentation
Brand
Strength
Advice &
Support
Community
Features
Absence of
Errors
Personal
Familiarity
Reviews
Find below short paramenters explainations
Now, based on your 9th selection in
the previous question:
Would you still consider it relevant even
though it was your last choice?
How much do you value, from 1 to 10,
the relevance of your last choice
when looking through online rental platforms?
Data Privacy
Security of
Payment
Navigation &
Presentation
Brand
Strength
Advice &
Support
Community
Features
Absence of
Errors
Personal
Familiarity
Reviews
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Privacy is about your documents; Security about the transaction; Navigation of how the website looks and responds; Brand recognition; Advice is the help you receive; Community is having a section of the website where you can exchange with others in your situation; Absence of Mistakes, Familiarity is how familiar you are with this type of shopping, Online Reviews
Segmentation
Please open this survey on your phone as it was studied
to be quickly done on mobile!
Insert address...
Address:
Done
Video:
Apartment N° n
Complete 5
Incomplete 14
Apartment N° n
- Tasks
One by One, make each picture as instructed...
Picture set:
Done
