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Same Task as before, BUT now you only need to consider "TRUST"

 

order the most influencing characteristics that make you trust a website

Beyond Renting Abroad

This thesis studies the most sought-after characteristics that Students need when Looking for accommodation
All this data will help us understand what
Rental Platforms should provide !

Order of from 1st to 9th: from the most to the least dominant characteristic that an Online Rental

Platform needs to have for you to use it 

Quality and Price are not important in this context. Imagine you have seen (and like) the same apartment on two different websites at the same price, what characteristics make you choose one website over the other?

Data Privacy

Security of
Payment

Navigation &
Presentation

Brand
Strength

Advice &
Support

Community 
Features

Absence of
Errors

Personal 
Familiarity

Reviews

1
2
3
4
5
6
7
6
8
9

Find below short paramenters explainations

Now, based on your 9th selection in

the previous question:

Would you still consider it relevant even

though it was your last choice?

 

How much do you value, from 1 to 10, 

the relevance of your last choice

when looking through online rental platforms?  

Data Privacy

Security of
Payment

Navigation &
Presentation

Brand
Strength

Advice &
Support

Community 
Features

Absence of
Errors

Personal 
Familiarity

Reviews

1
2
3
4
5
6
7
8
9

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Privacy is about your documents; Security about the transaction; Navigation of how the website looks and responds; Brand recognition; Advice is the help you receive; Community is having a section of the website where you can exchange with others in your situation; Absence of Mistakes, Familiarity is how familiar you are with this type of shopping, Online Reviews

Segmentation

Please open this survey on your phone as it was studied
to be quickly done on mobile!

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